Planning an event can be super overwhelming. There are so many details and things to consider when planning an event, but have no fear! Here at Pink Social Strategies, we are experts when it comes to planning and throwing a successful event. To help you start off your planning process, we’ve come up with a few questions that every event planner should ask themselves before they dive headfirst into throwing an amazing event.
Why?
The driving force behind your event is your ‘WHY’. Think about the moment your idea for this event was hatched—what was it that drove you to plan an event? Once you have your ‘WHY’ in mind, take the time to draft a short mission statement about the event. This will be helpful for you when deciding on details for the event (e.g. things like colors, caterers and other pertinent pieces of your event puzzle, etc.), and will leave you with a handy blurb to share with attendees once they arrive.
Who is your ideal attendee/guest for this event?
A significant aspect of your planning stage will be to narrow down your audience. Ask yourself: who is my ideal audience, and why? Knowing who you want to cater to is essential to ensure all your attendees have a great experience.
What do you want your guests to take away from your event?
People attend business events for a multitude of reasons. Some are interested in honing their craft in a particular field. Others, come to be inspired to start in a new field, in addition, to those who are there to simply meet new people and take the opportunity to network and engage with like-minded others. Or maybe they are attending for all of the above. Your job right now is to decide: what do I hope my attendees will take away from this event?
This isn’t a trick question! The answer could be as simple as I hope the attendees of my event will leave with the knowledge of how to x, y and z…
How do you want your attendees to feel?
Feelings matter. You want your attendees to enter the space you’ve created feeling good, welcomed and ready to be inspired. Ask yourself: what positive feelings have I experienced when attending an event in the past, and which of those feelings do I want my event to embody?
Where do you picture your event taking place?
Pink Social Strategies has a wide range of community partners that we work with to make sure that your event is located in a space that reinforces the feeling of hospitality and creates an ambiance of creativity and inspiration for your event guests. When thinking about where you will hold your event, ask yourself: what kind of space would best accommodate the number of attendees you have in mind, the varying abilities of your attendees and your budget for the event.
Whether you’re a newbie in the event coordinating game or a seasoned pro, I hope these tips are a great starting point to get your event off to a running start. Need Help? We would love to speak with you and help you coordinate the event of your dreams! Feel free to contact me at april@pinksocialstrategies.com.